How To Be Relevant in Your Communications

Disgusted and frustratedIt seems obvious enough, but somehow, this issue of relevant and effective communication gets lost when it comes to communicating spiritual matters.

When you are in a computer store, shopping for a new computer, your salesperson will assess where you are in your knowledge of electronics and speak to you accordingly so that you can buy-in to why this product is the one for you.  He will never get the sale if he speaks to you in the same manner that he speaks to his geekish friends, because he wants the sale! He knows instinctively that if you confuse the customer or make them feel stupid that there’s no way they will buy from you. They will save face, pretend to know what you are talking about, turn, and walk out the door with their dignity intact.